OpenAI is close to launching an AI-powered web browser to challenge Alphabet’s Google’s market dominance, 3 sources familiar with the matter said, according to Reuters

The browser is set to launch in the coming weeks and aims to use artificial intelligence to revolutionize the web browsing experience.

This browser will give OpenAI more direct access to the key factor in Google’s success: user data.

If ChatGPT’s 500 million weekly active users switch to OpenAI, it could put pressure on Google’s ad revenue.

Google Chrome is a key pillar of Alphabet’s advertising business, which accounts for nearly three-quarters of its revenue. Chrome provides information about users to help Alphabet target ads more effectively and profitably, and its settings also give Google a way to automatically direct search traffic to its engine.

Two of the sources said that OpenAI’s browser design will allow some user interactions to be kept within its own ChatGPT-like chat interface instead of clicking to access websites.