In honor of World Emoji Day, Apple announced the launch of a new Emoji Game for Apple News+, combining entertainment and mental challenge in an interactive experience.

The new game uses emojis to solve everyday language puzzles, with a simple mechanic that requires abstract thinking and linguistic intelligence. For example, when a word like “appear” appears, the player may be prompted to choose a pear emoji to visually complete the word.

A game with editorial competence and a technical touch

“Emoji Game” is an extension of a series of successful games that Apple has previously launched on News+, such as crosswords and Sudoku, but this time it takes advantage of more advanced technologies. Developed in collaboration with GoComics (formerly known as The Puzzle Society), the game is edited by Apple’s in-house puzzle team, ensuring a professional and engaging experience.

Artificial Intelligence adds a personalized touch

The game integrates with Apple Intelligence’s Genmoji technology, which enables the generation of new AI-powered emoji, bringing the number of available emoji to more than 2,000. For example, the player can choose a Genmoji depicting a blender with tomatoes to form the word “purée.”

Daily Challenges and Global Engagement

The game includes new challenges every day, with the ability to track performance through a leaderboard, and compare scores with friends or players around the world. Apple also announced that the iOS 26 update will allow you to challenge friends directly through the Apple Game app.

Available now… Within the Apple Services ecosystem

The game is currently available to Apple News+ subscribers in the United States and Canada, on iPhone, iPad, and Mac. Users running iOS 18.4 or later can access it directly, while users of older versions are required to update.

An Apple News+ subscription gives access to more than 400 publishers, along with audio content, sports and local reports, and a new recipe section called Apple News+ Food.

With the launch of Emoji Game, Apple continues its strategy of merging entertainment with content, leveraging artificial intelligence and user interests to deliver a news experience unlike any other.